The Garden of the Self-Service Store: a Study of Customer Perceptions of the Fruit and Vegetable Department...

1. Cite the Article: Bech-Larsen, T., & Esbjerg, L. (2006). The Garden of the Self-Service pargonntage: A study of Customer Perceptions of the Fruit and Vegetable elements Influence on Store Image. Journal of aliment Products Marketing, 12(3), 87-102.    2. Summarize the highlights of the article. 1. Objective/hypothesis: We can see at that place were 2 hypotheses in this article: - Exploring customer-perceived quality dimensions of the slip away and veggie subdivision. - The extent to which these dimensions influence customer attitudes toward the harvest-tide and veg plane section and store image in world-wide.  2. Method: There be two methods, the focus assemblage and the survey. - A focus class consisting of 10 fruit and vegetable consumers and ending with. The focus aggroup discussion was structured around these factors and was catalyzed by photographs of fruit and vegetable department in Danish chain stores. Association, awareness/recognition , quality, loyalty, an an opposite(prenominal)(prenominal) assets are follow topic of discussion. Some of these photos showed fruit and vegetable department, which were prizewinners of a design competition sponsored by the Danish human keister for Cancer Research. - The CATI survey with 525 randomly selected chain-store customers.

The questions measured the image of the fruit and vegetable departments, the overall store image, and the share of the respondents total atrophy disease of fruit and vegetables, which he/ she bought in the store in question.  3.  Findings: centering group: The reasons are mentioned related to the products themselves as hearty as the design of the dep artment made people who contrive in fruit a! nd vegetable department feel check than certain(p) chain store. Regarding the influence on the attitude towards the quality of other products in the store and the superior general service level, the group control that the stores with the prize-winning fruit and vegetable department had better products in general and showed their customers more respect than the...If you want to get a just essay, order it on our website: OrderEssay.net

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