NUCOR in 2005 (case summary)

Symptoms:Steel industry is having one of biggest slowdowns with weak prices and rivalry bankruptcies repayable to some(prenominal) domestic and international economy slowdown.

Technological aging in US steel industry almost oblige US steel makers out of business. Steel makers in former(a) countries were developing and using technologies that allowed significantly reducing unit prices. to the highest degree all innovations in technologies were made outside US.

Competition on Us foodstuff was tough referable to low issue prices (Japan, France, Luxemburg, Spain), that made to cut prices also for domestic steel producers to persist in competitive. Also damping and subsidized imports were taking place to win trade share. US governing initially refuses to eliminate increasing tally of steel import imputable to international trade law, but in 2002 some restriction and quotas were placed.

Increased competition due to tendency of company expansions and tendency of global consolidations. It became evidence that companies who were previously focusing on domestic markets went international acquiring both domestic and international companies gaining market power.

In addition to rubbishy imports US steel industry was facing high nothing prices, increasing labor costs, increasing costs for technological innovations, change magnitude demand by customer industries, more tensions due to government environmental rules and changing cost structure among producers.

Problem: point though Nucor had stable and favorable position in US market, company needs to maintain its competitive advantage to snuff it fierce competition and uncertain environment of the industry.

Nucor haven?t reacted on overall market situation changes.

Company continues to get with no clear strategical vision.

Due to company?s size increase it might become uncontrollable due to decentralization and lack of management depth. Company missing a new layer of management to carry out strategic planning and control tools over entire company.

Alternatives:Nucor could analyze market and reconsider Nucor?s strategies by leaving the old strategies as it was. Company could use...

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