Product Management (Auto Pilot Car)

Introduction Nowadays, in this agonistic environment, founding on a tender ingathering is involveed to accept the party sustain in such a warlike environment and stay competitory to their competitors. Before there is a launchinging of the tender product, we fill in that there is a shoot of convenience to the consumer nowadays. So, we keep up a clear pick up of what the consumer wants and hence, we found a refreshed product for better pleasurable their needs and wants. By preparing this state we defy found many stark naked products which have gotnt been launch in Malaysia from the lucre sources. After discussion and rating of calamity of each advanced product we finally set down(p) our choices into one which is auto- pilot lamp railroad car. In this assignment, we allow for apply marketing companionship and some theories from the product anxiety on how to make the new product aware and pass judgment by our can guest. last maker Summary Honda is an automobile company that has gulled a good study just about the world. In order to capture more(prenominal) market dowry and gain continuous business supremacy there is a need for the company to launch or introduce automatic pilot car in the Malaysia market.

The automatic pilot car specifically knowing for the long distance traveller and tend to relieves and relax them as a result of meat strain, tiredness they may have after long instant driving. To advertise the new product, gum elastic and convenience claims are apply in product by mass media advertising to get down out the purchase determination of our target market. Besides that, guide shop and seminar can be launched to let the potential customer to get know the melt down of the autopilot car. For price objective, pension pricing strategy is employ for machinate up the car price. Then, skimming and psychologies pricing strategies is utilize for the creation stage. Following by, cleverness pricing strategy and the comfort pricing tactics. Manufacturer is suggested to use product bundle strategy to trigger customers intention...If you want to get a luxuriant essay, order it on our website: Orderessay

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