Marketing management and strategy for Myer comapny. Nick HSU

1.0         INTRODUCTION The following report describes and analyses Myers generic and distinctive foodstuff strategies, as well as providing accurate industry, competitor, market, and SWOT analysis. evaluation of Myers marketing strategy is conducted, thus analyzing the strengths and weaknesses of the strategy. Finally the report recommends doable future tense courses of actions available to Myer, in order to meliorate profits and delay mistakes in the future. 2.0         BACKGROUND OF MYER Myer was established in Melbourne in 1900 and is instantly the largest retail businesses in Australia. The founder, Mr. Sidney Myer, was a Russian immigrant who opened the introductory memory board and ended up creating one of the largest retail businesses in Australia. Mr. Myer and his brother worked briefly at a mantlepiece stick in in Flinders Lane forwards moving to Bendigo where they opened the counterbalance Myer store. Myer continued to prosper and another(prenominal) Myer store was opened in 1908. In 1911 Sidney bought a drapery store in Bourke St, Melbourne. aft(prenominal) buying up a fall of the adjoining properties he built a department store on the range called Myer Emporium. After successfully establishing himself in Melbourne, Sidney spread out the business, setting up in Adelaide and later throughout Australia.

In 1920 he married Merlyn Baillieu, the 22-year-old daughter of an established Queenscliff family, not precisely did Sidney Myer achieve capital business success, he also became a leading philanthropist (Myer, 2002). In 1989, Myer joined with Grace Bros to befit the largest department store free radical in Au stralia. Myer at a time employs approximate! ly 29,000 people nationally and they center on a high standard of individual personalized development. With over 73 stores nationally, Myer is the market leader in the Australian large retail merchant industry. They are continually transforming to better give ear their customers, by tailoring their services for their rapidly changing postulate (Myer, 2002). at present Myer is... If you want to get a full essay, order it on our website: OrderEssay.net

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