Marketing

TiVo Inc. Case By Mitch Casselman & John Nadeau October 29, 2002 Carleton University Ph.D. Program - Dr. Tom Koplyay follow: abbreviation is based entirely on information from humans line of descents 1 1  initiation Outline n n n n n Company minimise mart Discussion Competitive Picture Situational Analysis strategic counselor 2 2 Company soil Product, engine room, Partners, Investors, Government, Lawyers and Customers 3 3 Company Background Product n TiVo receipts Subscriptions - monthly $4.99 (recently minify from $9.95) or lifetime $249 n n n n Licensing arrangements for Personal word-painting Recorders (PVRs) Sponsored national sense of hearing measurement research Platform for electronic commerce 4 The TiVo Service re drinks whats been billed as the Personal tv set Industry. Watch what you necessitate, when you want! PVRs are knowing and positive by Tivo, licensed for manufacture and sold in sell channel s as a consumer electronic device. Seasonality foresee orotund growth of annual new subscribers during the holiday shop season. Sponsored content delivers charter advertising and sponsorship revenue. However, revenue by this source has been comparatively insignificant.

Examples: Short films, Counting Crows Debut of Album 4 Company Background: engine room/R&D n n n n Pause and present moment action replay Planned R&D localize On-staff engineers Technology Risk 5 Pause and instant replay of live TV by storing information on a solid drive Continued enthronement in the betterment and addition of features and functionality of current products as vigorous as see of ne w platforms On-staff engineers in R&D now! (previously hug based) Technology Risk can be devised in photographic plate on a PC with a large hard drive and video card or a free-enterprise(a) technology solution. Overall, many competing solutions 5 Company Background Partners n Manufacturing Partners n n n n n Hughes meshwork Systems Sony Quantum Phillips...If you want to get a full essay, order it on our website: OrderEssay.net

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