Target Marketing

3.4 Target Markets A significant reduce in the States and oversea is that people atomic number 18 taking a more(prenominal) proactive quest intheir health. This is exemplified by the increase of health clubs and health club memberships.People are looking to avoid invasive operating theater and herculean pharmaceuticals; instead people aretaking an active role in the caution of their health and practicing preventive medicine.Naturopathic medicine promotes the diagnosis, treatment, and prevention of military force-out disordersthrough the mathematical function of non-invasive, non-pharmaceutical products and practices. In 1993, the UnitedStates g all overnment recognized this trend when it found the Office of Alternative Medicine.Besides the general development of naturopathic medicine, the aging of the American population isa significant trend driving the use of naturopathic and homeopathic health supplements. The BabyBoomers are now reaching nub time and their mortalit y is becoming a focus. This demographic segment, which is comprised of 80 million people, represents over 50% of our countysdiscretionary income. It is reasonable to believe that this affluent market segment will continue to stick the gross sales of naturopathic products.Another global trend is the offshoot and popularity of e-commerce.

Brand-focused Web retailersthat can impart good products, customer service, information, and the intangible, activated buy-in by the customer are becoming hugely successful. E-commerce retailers drop an advantage inthat Unlike traditionalistic retailers, Web-based sellers are not slowed by the friction of store growthand topical anaesthetic marketing (J.W. Gurley, Fortune, 1/11/00). In additio! n, e-commerce companies do nothave the profuse overhead of a traditional brick and mortar retailer. As seen by the recentsuccess of Amazon.com and Gap.com, consumers are comfortable buy online and will pay forconvenience. Experts annunciate Web sales to grow to $12 billion by 2003.The recent Internet smasher was based on besides easy access to metropolis invested into...If you want to get a full essay, order it on our website: OrderEssay.net

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